Exclusive Details About Kalyan Jewellers IPO Date (No Hype)

Initially, Kalyan Jewellers was present in southern parts of India like Kerala, Tamil Nadu, Karnataka, Andra, and Telangana.

In 2012 they expanded their showroom in Ahmedabad and Gujarat and signed Mr.Amitabh Bachchan as its first national brand ambassador 

In 2013 Kalyan Jewellers enter international markets by opening six showrooms in UAE and expanded to 30 showrooms in the Middle East

Their business is backed with robust information technology to ensure best-in-class of standards for controls and operational efficiency.

As of February 2020, they have 137 showrooms with My Kalyan customer service center for advance booking wedding collections followed with:

• Kalyan Gold Purchase Advance Scheme
• Gold Insurance for Gold Ornaments
• Presently there are 761 My Kalyan outlets

Kalyan Jewellers Brand Ambassadors In India (2020)

1. Amitabh Bachchan and Jaya Bachchan as their global brand ambassadors 
2. Shweta Bachchan Nanda as celebrity influencer
3. Katrina Kaif
4. Prabhu Ganeshan
5. Akkineni Nagarjuna
6. Shiva Rajkumar
7. Manju Warrier
8. Wamiqa Gabbi
9. Pooja Sawant
10. Ritabhari Chakraborty

Philanthropy

They have released Rs.10 crores towards for Covid-19 fund where they will assure the fund will be utilized for meaningful purpose and help the people who suffered from a pandemic virus.

Assured that their 8000 employees will receive their full salary irrespective of the impact on their business which shows their values and caring of their employees.

Kalyan Jewellers Management Team

• T S Kalyanaraman - CMD & Promoter
• Rajesh Kalyanaram - Executive Director
• Ramesh Kalyanarama - Executive Director
• Mr.  T.K. Seetharam and Mr. T.K. Ramesh - Whole-time  Directors  &  Promoters

Kalyan Jewellers Brands

1. Mudhra - Handcrafted antique jewelry
2. Nimah - Timeless heritage jewelry
3. Anokhi - Uncut diamond jewelry
4. Rang - Precious stones
5. Vedha - Heritage jewelry with uncut diamonds
6. Tejasvi - Polki diamond jewelry
7. Apoorva - Diamonds for special occasions
8. Ziah - Sparkling diamond jewelry
9. Laya - Diamond for all expressions
10. Glo - Dancing diamond
11. Hera - Everyday diamond jewelry
12. Candere - Online jewelry

Kalyan Jewelers DHRP Prospectus

You can find read the DHRP prospectus on this link

COVID - 19 Impact On Kalyan Jewellers

Due to government-mandated lockdown, they had to temporarily close all of their showrooms and manufacturing units, My Kalyan centers and procurement centers.

Permanently closed seven showrooms in the middle east and presently operating with 30 showrooms as of June 2020.

According to Technopak report, the demand for wedding-related jewelry is still in higher demand irrespective of marriages conducted at homes because gold jewelry is an integral part of an Indian wedding.

Management has taken proactive steps to ensure that business will be less impacted by the below steps:

1. Reducing marketing costs
2. Seeking partial waivers with discounts under lease agreements for their showrooms
3. Reducing administrative overhead costs without any layoff

Gold Industry In India

India's gems and jewellery sector is one of the largest in the world which contributes to 29% of global jewellery consumption.

As per economic analysis done by Gold.org India entered into worlds fastest growing economy in 2015 which indicates that income growth drives to expenses in luxury like Gold. And on the other had gold is considered as the future investment by most of middle class to upper class because of it demand and supply chain.

Due to the rise in young Indian middles class with better income the gold demand would go high which would see more investments in Indian jewellery business.

Factors affecting our Indian gold demand:

• Indian middle class is expected to rise 547 million by 2025
• Gold demand per house holdincome to increase by minimum of 1%
• Gold demand is expected to fall whenever gold increases by 1% the demand would fall by 0.5%